Beer is a powerful long-established market with a long tradition and great diversity. Regardless of that, we can observe all the time the entry of smaller players, local brands and brands looking for a particular client. Some time ago there has been a beer flavored with low alcohol content, which seem to be a response to rising brewers RTD beverage category. There are also non-alcoholic beers for those not consuming alcohol.

As in any industry, in this field there are Private Label products, with greater or lesser extent of occurrence.